Raising your game by deploying AI within game localization

Presented by Keywords

Artificial intelligence (AI) has emerged as a transformative force, ushering in a new era of efficiency, scale, and competitive advantage for localization service providers within the industry. Game localization is not just translation; it’s also about adapting an entire gaming experience to resonate with players from diverse and multi-cultural backgrounds worldwide.

Leveraging AI and its linguistic capabilities, scale and efficiency, has become an indispensable tool in this process. AI not only accelerates the translation of in-game content but also ensures that the narrative, context, and nuances of gameplay align seamlessly with the preferences and expectations of local players.

But how can we embrace this paradigm shift and leverage these efficiencies? We believe AI is a creative collaborator and performance enhancer that has the potential to transform the future of the video games industry. Embracing technology and AI advancements is paramount to enhancing the players experience and broadening the horizon for creators. AI can significantly contribute to more immersive and dynamic gameplay, offering players realistic simulations, adaptive challenges and personalized experiences.

Furthermore, AI complements the skill sets of talented people working in the games industry, helping to streamline repetitive tasks like localizing, bug fixing, playtesting, or procedural content generation, allowing developers to focus on more creative aspects of game design.

The synergy between human creativity and AI-driven tools promises a future where games are not only more sophisticated but also more accessible and engaging, maintaining the irreplaceable human touch at the heart of the industry's innovation and success.

AI at Keywords Studios

By combining human expertise and artificial intelligence across our three service divisions, Create, Globalize and Engage, we believe that we enable game developers and in turn gamers to better understand each other, make smarter choices, and have richer experiences. Key steps include:

AI Automation – This step relates to task automation that reduces manual steps within a process, and covers introducing automation technology, powered by artificial intelligence (AI) or robotic process automation (RPA), to streamline and optimize workflows by eliminating or minimizing the need for human intervention.

AI Insights – This is the process of organizing data into powerful business insights, and typically involves collecting, cleansing, analyzing, and interpreting data to extract valuable information that can be used for strategic decision-making within an organization.

AI Engagement – This involves the process of keeping client conversations flowing, and focuses on improving communication effectiveness, helping international organizations create smoother customer journeys.

AI & Technology Products at Keywords

At Keywords Studios we offer three world-class AI products complementing each stage of the development lifecycle – KantanAI - our platform for Localization, Mighty Build and Test - our Game Development and Testing platform - and Helpshift – a Player Support platform. Each of our AI tools integrates Large Language Model (LLM) use cases.

KantanAI – a Translation Management Platform

KantanAI enables faster delivery of multilingual games. The acceleration of translation delivery allows for smoother customer journeys and opens games to players in new languages.

AI-powered machine translation has opened up new possibilities in the video games industry, offering developers faster, more scalable translation, increased agility, and the ability to reach global markets swiftly. Our AI-enhanced workflows ensure that your game's content is accurately and dynamically translated, preserving the essence of the original while adapting it to local languages and cultures.

KantanAI is part of Keywords Studios Localization Research Labs, a group-wide consortium dedicated to embedding AI solutions in daily workflows to improve efficiency, reduce costs and increase service levels.

AI Products delivered by KantanAI at Keywords Studios

KantanAI delivers three world-class AI products to clients around the world.

Benefits of Introducing AI into Game Localization

There are many benefits to introducing AI into Game Localization, including the following:

What is the Future for AI Localization in Video Games?

Artificial Intelligence, with its ability to streamline and enhance the localization process, is reshaping how developers and publishers bridge the linguistic and cultural gaps between gamers worldwide. With its potential to accelerates the translation workflow, create new efficiencies and reduce time-to-market, AI is proving to be a game-changer. Progressive localization service providers can no longer ignore this paradigm shift and only those that go all-in on AI will thrive in the future.

Imagine More for your Game

At Keywords Studios, our global experts consistently explore and evaluate emerging AI applications to enhance workflows for both our clients and our team. Supported by a dedicated group of over 150 skilled AI engineers, who specialize in integrating Large Language Model (LLMs) use cases, we harness the power of AI to shape the future of video games.

About Keywords Studios

Keywords Studios is an international provider of creative and technology-enabled solutions to the global video games and entertainment industries. Established in 1998, and now with over 70 facilities in 26 countries strategically located in Asia, Australia, the Americas, and Europe, it provides services across the entire content development life cycle through its Create, Globalize and Engage service lines.

Keywords Studios has a strong market position, providing services to 24 of the top 25 most prominent games companies. Across the games and entertainment industry, clients include Activision Blizzard, Bandai Namco, Bethesda, Electronic Arts, Epic Games, Konami, Microsoft, Netflix, Riot Games, Square Enix, Supercell, TakeTwo, Tencent and Ubisoft. Recent titles worked on include Diablo IV, Hogwarts Legacy, Elden Ring, Fortnite, Valorant, League of Legends, Clash Royale and Doom Eternal. Keywords Studios is listed on AIM, the London Stock Exchange regulated market (KWS.L).