Sponsored By

Marketing

thumbnail
Marketing
Tapping into Top Tier Japanese Media: Our Indie Game’s Unprecedented SuccessTapping into Top Tier Japanese Media: Our Indie Game’s Unprecedented Success

A behind-the-scenes look at creating marketing materials that Japanese journalists can’t resist

byYa-Ting Tu
Dec 21, 2023
|
10 Min Read
Graphic for the 2023 Game Awards.
Business
Future Class members call Game Awards' silence a "collective disappointment"Game Awards' Future Class feel unsupported by Geoff Keighley's silence
byJustin Carter
Dec 19, 2023
3 Min Read
thumbnail
Marketing
Outsource to Outshine: Scaling Creativity in Gaming AdvertisingOutsource to Outshine: Scaling Creativity in Gaming Advertising
byDaria Rachuk
Dec 19, 2023
4 Min Read
Wolverine extends his claws.
Console
Hackers dump personal data, game files, in calamitous Insomniac Games leakHackers dump personal data, game files, in calamitous Insomniac Games leak
byBryant Francis
Dec 19, 2023
3 Min Read
thumbnail
Marketing
Marketing for Adults: A New Trend in Online GamesMarketing for Adults: A New Trend in Online Games
byIrina Nalivaykina
Dec 18, 2023
4 Min Read
ToxMod Logo
Sponsored Content
Growing Online Communities Through Proactive Voice ModerationGrowing Online Communities Through Proactive Voice Moderation
byGame Developer
Dec 15, 2023
4 Min Read
Quote from Sharon Fisher on a blue background discussing how AI-driven tools work in tandem with human modeators to handle the scale and volume of UGC
Sponsored Content
The Business Case for Content Moderation in Game Development
The Business Case for Content Moderation in Game Development
Dec 15, 2023
|
9 Min Read
bySharon Fisher
Screenshot of a terrified player in Netflix's South Korean drama Squid Game.
Business
Netflix Games is working on a Squid Game video game spinoff
Netflix Games is working on a Squid Game video game spinoff
Dec 13, 2023
|
2 Min Read
byJustin Carter
The E3 logo in black and white
Marketing
It's official: E3 is dead
It's official: E3 is dead
Dec 12, 2023
|
2 Min Read
byChris Kerr
Marketing
The Impact of Winter Months on Game Marketing
The Impact of Winter Months on Game Marketing
Nov 27, 2023
|
2 Min Read
byÇağrı Yasin Karakoç
Design
What Makes Games Memorable
What Makes Games Memorable
Nov 13, 2023
|
8 Min Read
byKevin Patel
Hibana, Sledge, and Lesion in Tom Clancy's Rainbow Six Siege.
Marketing
Ubisoft teams with mental health charity on player toxicity guidebook
Ubisoft teams with mental health charity on player toxicity guidebook
Nov 2, 2023
|
2 Min Read
byJustin Carter
Residents playing Nintendo Switch Sports in a Japanese care home
Marketing
Nintendo is helping retirees in Japan tear it up in Mario Kart
Nintendo is helping retirees in Japan tear it up in Mario Kart
Nov 2, 2023
|
1 Min Read
byChris Kerr
Business
Increase player re-engagement to improve mobile game performance
Increase player re-engagement to improve mobile game performance
Oct 24, 2023
|
4 Min Read
byLeo Giel
A promotional image for Steam, with the logo placed over a series of high-profile games.
Marketing
Valve breaks down what will (and won't) get your game featured on Steam
Valve breaks down what will (and won't) get your game featured on Steam
Oct 6, 2023
byBryant Francis
Marketing
Deep Dive: Why we chose a forbidden marketing technique for We Were Here Expeditions: The FriendShip
Deep Dive: Why we chose a forbidden marketing technique for We Were Here Expeditions: The FriendShip
Oct 5, 2023
|
12 Min Read
byGeoff van den Ouden
Sponsored Content
Keywords Studios 'Engage': Imagine more potential unlocked for your games
Keywords Studios 'Engage': Imagine more potential unlocked for your games
Sep 7, 2023
byGame Developer
Chris Zukowski headshot
Marketing
Practical indie marketing advice with Steam expert Chris Zukowski - Game Developer Podcast ep. 34
Practical indie marketing advice with Steam expert Chris Zukowski - Game Developer Podcast ep. 34
Sep 1, 2023
byChris Zukowski, Danielle Riendeau
An image of a woman sitting at a desk in front of a streaming setup, looking at the camera.
Marketing
Why VTubers might be key influencers for marketing your next game
Why VTubers might be key influencers for marketing your next game
Aug 10, 2023
|
5 Min Read
byBryant Francis
Marketing
How to promote your game using In-App events
How to promote your game using In-App events
Aug 9, 2023
|
5 Min Read
byPolina Osipova
Marketing
What makes people review your game? A deep dive into the Steam's sales/review ratio
What makes people review your game? A deep dive into the Steam's sales/review ratio
Jul 28, 2023
|
6 Min Read
byStrahinja Milenovic
Marketing
How game taste influence players’ gaming choices
How game taste influence players’ gaming choices
Jul 21, 2023
|
8 Min Read
byYongcheng Liu
xsolla booth in purple and blue
Sponsored Content
An indie developer's guide to industry events, trade shows, and exhibitions
An indie developer's guide to industry events, trade shows, and exhibitions
Jul 5, 2023
|
10 Min Read
Geoff Keighley speaks to the camera at Summer Game Fest 2023.
Marketing
Summer Game Fest makes a surprisingly light splash (again)
Summer Game Fest makes a surprisingly light splash (again)
Jun 8, 2023
|
5 Min Read
byBryant Francis
Sony's Project Q handheld and PlayStation Earbuds
Marketing
Sony reveals PlayStation Earbuds and new handheld device, Project Q
Sony reveals PlayStation Earbuds and new handheld device, Project Q
May 24, 2023
|
1 Min Read
byDanielle Riendeau
Marketing
How to Do Facebook Ads for Kickstarter (2023)
How to Do Facebook Ads for Kickstarter (2023)
May 11, 2023
|
18 Min Read
byMatthew Olick
a screenshot from Among Us VR featuring colorful characters in hats
Marketing
Video: A Moderation Guide for Successful Brand Livestreams and Digital Events
Video: A Moderation Guide for Successful Brand Livestreams and Digital Events
May 10, 2023
byDanielle Riendeau
Key art from Guerrilla's Horizon: Burning Shores showing Aloy running from a FARO machine.
Marketing
Metacritic promises better moderation post-Horizon DLC review bombing
Metacritic promises better moderation post-Horizon DLC review bombing
Apr 26, 2023
|
1 Min Read
byJustin Carter
Marketing
6 tips for finding your voice on TikTok and making your game go viral
6 tips for finding your voice on TikTok and making your game go viral
Apr 14, 2023
|
4 Min Read
byHolly Green
Mexico 1921 a photographer staring at an evidence board
Marketing
The best narrative talks from GDC
The best narrative talks from GDC
Apr 7, 2023
|
7 Min Read
byDanielle Riendeau
how deep is the dark water character on beach
Marketing
The best advocacy talks from GDC
The best advocacy talks from GDC
Apr 5, 2023
|
5 Min Read
byDanielle Riendeau
Watch Dogs: Legion key art showing a man in a pig mask standing in a crowded London street near other people.
Marketing
How Watch Dogs: Legion changed Ubisoft's narrative design
How Watch Dogs: Legion changed Ubisoft's narrative design
Mar 31, 2023
|
7 Min Read
byJustin Carter
cute chicken characters on a table from unpacking
Marketing
The best business and marketing talks at GDC
The best business and marketing talks at GDC
Mar 30, 2023
|
5 Min Read
byDanielle Riendeau
Vampire Survivors screen, showing many enemies swarming the main character
Marketing
"No one" cares about your game. Here's why that can be a good thing
"No one" cares about your game. Here's why that can be a good thing
Mar 30, 2023
|
5 Min Read
byHolly Green
Psychonauts 2 huge character with large eye for a face
Marketing
The best programming talks from GDC
The best programming talks from GDC
Mar 30, 2023
|
5 Min Read
byDanielle Riendeau

Latest News

Viessa, Lepic, and Ajax in The First Descendant.
Business
The First Descendant launches with 10 million players in its first weekThe First Descendant launches with 10 million players in its first week
byJustin Carter
Jul 12, 2024
1 Min Read
Screenshot of Terraria's "Journey's End" update.
Business
Re-Logic's Terraria has sold 58.7 million copies in 13 yearsRe-Logic's Terraria has sold 58.7 million copies in 13 years
byJustin Carter
Jul 12, 2024
1 Min Read
Get daily news, dev blogs, and stories from Game Developer straight to your inbox
Subscribe to Game Developer Newsletters to stay caught up with the latest news, design insights, marketing tips, and more
Stay Updated

Trending

thumbnail
Design
SKALD: Against the Black Priory is an old school CRPG with modern sensibilitiesSKALD: Against the Black Priory is an old school CRPG with modern sensibilities
byJoel Couture
Jul 11, 2024
12 Min Read
thumbnail
Design
Book Excerpt: Designing Games Meant for SharingBook Excerpt: Designing Games Meant for Sharing
byIoana-Iulia Cazacu
Jul 9, 2024
25 Min Read
A farmlike Homestead from Guild Wars 2.
Design
Guild Wars 2's player housing pushes decorating over land grabsGuild Wars 2's player housing pushes decorating over land grabs
byBryant Francis
Jun 28, 2024
7 Min Read
Latest Podcasts
See all

Cooking Games Spotlight: Deep Dives, Interviews, and More

A goat host character presides over a retro TV set
Production
Psychonauts 2's cooking show level serves inspiration for all aspiring devsPsychonauts 2's cooking show level serves inspiration for all aspiring devs
byDanielle Riendeau
thumbnail
Design
The Unrealized Potential of Cooking in GamesThe Unrealized Potential of Cooking in Games
byLeonardo Ferreira
thumbnail
Design
Exploring ancient Mexica culture through cooking in Cacao CafeExploring ancient Mexica culture through cooking in Cacao Cafe
byJoel Couture

Featured Blogs

thumbnail
Design
Are space shooter games still 'a rite of passage'?Are space shooter games still 'a rite of passage'?
byAndrew Sataiyah
Jul 12, 2024
9 Min Read
thumbnail
Design
Training the game designers of tomorrow (Part 2/5)Training the game designers of tomorrow (Part 2/5)
byPascal Luban
Jul 10, 2024
7 Min Read
thumbnail
Design
The Trouble of Tunnel Vision Gamers and Developers: Not Seeing the Forest for the GamesThe Trouble of Tunnel Vision Gamers and Developers: Not Seeing the Forest for the Games
byJosh Bycer
Jul 9, 2024
12 Min Read

Game Developer Essentials

thumbnail
Programming
How to get better fps on PC while porting games to consolesHow to get better fps on PC while porting games to consoles
byKostyantyn Oleschenko, Olexandr Makeevand 1 more
The logo for Ironwood Studios.
Production
What it means to direct a game that was someone else's creative visionWhat it means to direct a game that was someone else's creative vision
byBryant Francis
A series of matches burning out.
Production
What the game industry must do to prevent occupational burnoutWhat the game industry must do to prevent occupational burnout
byBryant Francis
Chris Zukowski at the GDC mic
Marketing
The secret to using Steam as a developer is to make Valve earn their 30 percentThe secret to using Steam as a developer is to make Valve earn their 30 percent
byImran Khan
Daily news, dev blogs, and stories from Game Developer straight to your inbox
Stay Updated